Public Health Campaign

NHS Bradford

Branding
Creative Direction
Digital
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Brief

A public health communications campaign for Bradford District Care NHS Foundation Trust. The initiative titled ‘Better Lives, Healthy Futures’ was designed to support their family health services team in providing valuable information to parents at all stages of child development.

The project included the creation of a playful visual identity centred around robotic characters that would be accessible to all cultures in a highly diverse demographic. It also featured the design, build and hosting of a new WordPress website together with a series of engaging short animations that were shared with parents ahead of key contact points.

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Kinetic Solutions Group