Leeds Freelancer: How to find the perfect one

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As a creative agency owner or marketing manager in Leeds or Yorkshire, finding the right freelancer for your design needs can significantly impact the success of your projects. Partnering with a skilled and reliable professional who understands your vision and can deliver exceptional results is paramount. In this article, we will delve deeper into the key factors to consider when selecting a freelancer to work with in Leeds.

Freelance Design Portfolio

A freelancer’s design portfolio is a critical indicator of their expertise and creativity. Design Week emphasizes the importance of reviewing a freelancer’s portfolio to assess their ability to produce high-quality work across various industries and design styles. Look for evidence of their versatility, attention to detail, and ability to align with your brand’s aesthetic.

Day Rates and Availability

According to a study by Creative Review, 42% of creative agency owners and marketing managers consider cost as a primary factor when selecting freelancers. It’s essential to evaluate a freelancer’s day rates to ensure they align with your budget. Additionally, consider their availability and turnaround times. Fast Company reports that 77% of creative professionals prioritize fast turnaround times when hiring freelancers, so finding a freelancer who can meet your project’s deadlines is crucial.

Skillset and Experience

Design Week advises assessing a freelancer’s skillset and experience to ensure they possess the necessary expertise for your project. A broad skillset, including graphic design, web development, UX/UI design, and illustration, showcases their versatility and ability to handle different aspects of your project. Furthermore, consider their experience in working with similar clients or projects, as this demonstrates their familiarity with specific industry requirements.


Hearing from previous clients is invaluable when evaluating a freelancer’s professionalism and client satisfaction. Reach out to references provided by the freelancer and ask about their experience working with them. According to Creative Review, 86% of creative agencies consider references as an essential factor in selecting freelancers. Positive feedback from reputable sources can give you confidence in the freelancer’s ability to communicate effectively and meet project expectations.


Effective communication is key to a successful working relationship with a freelancer. Clear and open lines of communication ensure that your requirements and expectations are understood and that feedback and updates are exchanged seamlessly. According to a survey by Design Week, 90% of creative agencies value clear communication when working with freelancers. Look for a freelancer who actively communicates, asks clarifying questions, and keeps you informed throughout the project.

Industry Insight

A freelancer who stays updated with the latest design trends, industry news, and emerging technologies can bring fresh perspectives and innovative ideas to your projects. Design Week suggests seeking professionals who actively engage with design communities, attend conferences, and continuously seek knowledge to stay at the forefront of their field. This ensures that your designs are current, relevant, and aligned with market demands.


While not the sole determining factor, a freelancer’s likeability can contribute to a positive working environment and collaboration. Building a rapport and fostering a good working relationship can enhance creativity, teamwork, and overall project satisfaction. The Guardian emphasizes the significance of finding freelancers with good interpersonal skills and a friendly demeanour. Seek professionals who are approachable, receptive to feedback, and demonstrate a willingness to understand your vision 2.

Turnaround Times

Meeting project deadlines is crucial in the fast-paced creative industry. A freelancer who consistently delivers work on time helps maintain project momentum and ensures timely launches or campaigns. According to a survey by Design Week, 78% of creative agencies consider meeting deadlines a critical factor when selecting freelancers. Look for freelancers who have a track record of meeting deadlines and demonstrate a proactive approach to time management.

Breadth of Knowledge

A freelancer with a broad knowledge base can offer comprehensive solutions and add value to your projects. Design Week recommends considering freelancers who possess knowledge beyond their core design skills. Their understanding of related areas such as branding, marketing, or user experience can provide valuable insights and contribute to a holistic approach. Seek freelancers who demonstrate a willingness to expand their expertise and collaborate across disciplines.

Final thoughts on selecting a Leeds freelancer

In conclusion, selecting the right freelancer in Leeds requires careful consideration of their design portfolio, day rates, availability, skillset, references, experience, communication abilities, industry insight, likeability, turnaround times, and breadth of knowledge. Remember to prioritise effective communication, seek professionals with a deep understanding of the industry, and foster a positive working relationship to ensure successful collaborations.

leeds freelancer - dave holloway

About the author

Dave Holloway is a highly experienced brand designer in Leeds (UK). For 16 years, he ran a multi-award-winning creative agency working on a diverse range of projects for world-class clients. He now works in collaboration with creative agencies and directly with brands across the globe.

Whether setting the direction through intelligent brand strategy, or tactical execution through digital and offline channels, he helps businesses of all sizes to communicate more effectively. If you have a branding or web design project you’d like to discuss, please get in touch.