How to write a creative brief

By Dave Holloway

Images created using Midjourney AI

Cinematic close-up film still, train carriage scene, two friends having a conversation, shot on a Hasselblad medium format camera, clear facial features, moonlight, uplight, strong shadows, shallow depth of field, atmospheric –ar 16:9 –seed 4000

About the author

Dave Holloway is a highly experienced designer strategist based in Leeds (UK). For 16 years, he ran a multi-award-winning creative agency working on a diverse range of projects for world-class clients. He now works in collaboration with creative agencies and directly with clients.
Whether setting the direction through intelligent brand strategy, or tactical execution through digital and offline channels, he helps businesses of all sizes to communicate more effectively. If you have a branding or web design project you’d like to discuss, please get in touch.