What are brand archetypes and why do they matter?

What are brand archetypes – Dave Holloway – Freelance brand strategist and designer in Leeds

In the dynamic world of marketing, understanding the power of brand archetypes has become a must for savvy marketing managers and business owners. These archetypes have their roots in the fascinating theories of Carl Jung, a Swiss psychiatrist who rocked the psychology world back in the early 1900s. Born on July 26, 1875, Jung’s ideas […]