How to attract bigger clients for your design agency
Attracting bigger, more lucrative contracts is the primary goal for many design agencies. After all, the bigger the budget, the greater the profit. It also brings greater opportunities to flex your creative muscles and deliver world-class work. For many creatives, that is the true end game. But getting to that point is hard. Doing so […]
Brand positioning: Why ignoring customers can help your business
Despite its critical role, marketing is regularly thought of as the ‘fluff’ around a business. A necessary evil that gets in the way of the things that really matter, like making money. As an experienced marketing professional, I can happily say that it is often with very good reason. All too often businesses get sucked […]
How to avoid the commoditisation trap
As a business owner, are you constantly finding yourself caught in a price war, competing solely on the basis of cost? If that’s the case, the problem might not lie in the value you offer, but rather in how effectively you communicate that value to your customers. When customers cannot distinguish your value from that […]
Why B2B selling relies on emotion
Have you ever made a decision on somewhere to eat just because it ‘looked’ or ‘felt’ right, despite the fact you’ve never eaten there before? If so, you’ve made a purchase decision based on ‘brand’. Businesses buy from other businesses using the same principles. The problem is, so many businesses struggle to achieve any kind […]
How to write a creative brief
Wondering how to write a creative brief for a design agency? You have arrived at the right place! Writing a creative brief for an agency may seem daunting, especially if it’s a large-scale project. A well-written brief can make a huge difference to the outcome of a project. But don’t be anxious; it isn’t as […]
How to charge more
Image above created using Midjourney AI. A spaceship designed by Jony Ive orbiting a distant planet –ar 16:9 When was the last time you splurged on a luxury meal in a supermarket? Perhaps you opted for the ’28 Day Aged Aberdeen Angus Beef Wellington’ with the attractive sleeve and a shiny badge, followed by the […]
The value of design
The Design Council produced a report highlighting how valuable design can be to organisations. The evidence from the fact-finder shows the positive impact design can have on business growth and success; including increasing market share, turnover and competitiveness. Taking those first steps towards becoming a design-alert business are the most important. It may seem like […]