Freelance brand strategist: how to pick the right partner
Image above created using Midjourney AI.Cinematic still frame, space dock scene, low-angle cowboy-shot of a woman staring out the window of a spaceship, amazed, wonder, incredible, red space suit designed by Prada, style by Ridley Scott, shallow depth of field –ar 16:9 –seed 5000 As a small business owner, you understand the importance of a […]
How I can increase the value of my business?
In the process-driven world of many organisations, the company brand is often an afterthought – something you need to have, but probably only so delivery drivers can find you. A surprising number of businesses take exactly this view, but doing so is a fundamental mistake and it presents a gilt-edged opportunity to any business owner […]
Who should be on a rebranding committee?
If your business is undertaking a branding exercise, which departments should be part of the consultation? Senior Leadership? Sales? Marketing? Operations? Design? R&D? Engineering? Finance? HR? Legal? Customer support?… The correct answer is all of them. I’m not saying that you need to engage everyone in the nitty-gritty of strategic thinking and decision-making. If you […]
Why your business needs to be heard
What matters more in business, being visible, or being heard? They might sound the same, but there is a BIG difference. Being visible is what companies like Coca-Cola do really well. They dominate every advertising channel with the intention of being visible to everyone. Yes, the messages change and the ‘segments’ are nuanced, but the investment […]
How to charge more
Image above created using Midjourney AI. A spaceship designed by Jony Ive orbiting a distant planet –ar 16:9 When was the last time you splurged on a luxury meal in a supermarket? Perhaps you opted for the ’28 Day Aged Aberdeen Angus Beef Wellington’ with the attractive sleeve and a shiny badge, followed by the […]
Web design and branding expert in Yorkshire
Are you aware of the tremendous impact high-quality design can have on your brand’s success? As a web design and branding expert based in Yorkshire, I’m here to shed light on the value of exceptional design and how it can elevate your marketing efforts to new heights. In this article, we’ll explore the importance of […]
How to generate more inbound leads
Image above created using Midjourney AI.Film still, boat scene, full-body image of a Nigerian fisherman laughing intensely, bright wet weather clothes designed by Vivienne Westwood, photography style by Arnold Newman, driving rain, light rays pierce the clouds, waves spray from the sea, sharp focus, shallow depth of field –ar 16:9 –seed 5000 Once a business […]