What are brand archetypes and why do they matter?
In the dynamic world of marketing, understanding the power of brand archetypes has become a must for savvy marketing managers and business owners. These archetypes have their roots in the fascinating theories of Carl Jung, a Swiss psychiatrist who rocked the psychology world back in the early 1900s. Born on July 26, 1875, Jung’s ideas […]
Freelance brand designer: how to choose one
Get expert guidance on choosing a freelance brand designer. Learn the key factors to consider for a successful selection. Start your search now!
The components of a professional brand strategy
As a business owner, I understand the importance of a solid brand strategy in today’s competitive market. Building a professional brand (and if you’re unsure what this term means, may I suggest you read my article ‘What is a brand?‘) goes beyond just creating a memorable logo or catchy slogan. It requires careful consideration of […]
Unleashing the power of creative graphic design
Are you aware of the tremendous impact that high-quality creative graphic design can have on your brand’s success? As a creative graphic designer based in Leeds, I’m here to share my personal perspective on the value of exceptional design. We’ll explore the importance of investing in creative graphic design and the role of design fundamentals. […]
How does branding influence price?
Have you ever wondered why Ferrari can co-exist in the same marketplace as Ford? They both sell four-wheeled engine-powered vehicles. Both their products can drive on the same roads as each other and are subject to the same speed restrictions. Both companies are trying to build the best vehicles they can (after all, who would […]
Is a brand just a logo?
Before you read any further, it is important to understand one critical thing – a brand is most definitely NOT a logo. A logo is a single part of your brand. It is an important part, yes, but a part nonetheless. There are many additional parts that are required to create a solid, effective brand. What […]
UX/UI design: Building trust and engagement
In today’s competitive digital landscape, small business owners must recognize the crucial role that website design plays in achieving online success. An outstanding user experience (UX) and user interface (UI) can significantly impact a business’s growth, customer engagement, and overall brand perception. In this article, we will explore the profound benefits of quality UX/UI in […]
Brand positioning: Why ignoring customers can help your business
Despite its critical role, marketing is regularly thought of as the ‘fluff’ around a business. A necessary evil that gets in the way of the things that really matter, like making money. As an experienced marketing professional, I can happily say that it is often with very good reason. All too often businesses get sucked […]
The benefits of low-code web design
As a small business owner, you understand the importance of having a strong online presence. A well-designed website can be a game-changer for your business, attracting more customers and boosting your brand. However, traditional web development can be time-consuming, costly, and complicated. That’s where low-code web design comes in. How low-code web design tools can […]
Leeds WordPress Developer: How to find a good one
Looking for a skilled Leeds WordPress developer? Discover key factors to consider when hiring one, from portfolio evaluation to technical expertise. Find your ideal WordPress developer in Leeds for your businesses success.