12 reasons to undertake a rebrand

By Dave Holloway

Images created using Midjourney AI

Cinematic film still of a craggy old rocker playing the guitar alone in a dark room, shot on a Hasselblad medium format camera, sharp focus, shallow depth of field, global illumination, uplight –ar 16:9 –seed 4000

A strategically-led rebrand can and should have a significant impact on the overall success of your business. Here are some of the major benefits you can expect to see from investing in rebranding.

  1. Define your value proposition
    By gaining the ability to articulate the fundamental reason why your business matters.
  2. Increased profitability
    By raising the perceived value of your goods and services.
  3. Improved sales performance
    By helping your prospects to understand why your business is the best choice.
  4. Attract higher value customers
    By matching your value to the value being sought by your ideal customers.
  5. Better market understanding
    By getting the real picture of your market and how customers make their buying decisions.
  6. Improved focus and direction
    By gaining a full understanding of the values that unify your team and underpin your business decisions.
  7. Strengthen recruitment drives
    By making your business a more desirable place to work and attracting the right type of people.
  8. Higher perceived value of your business
    By making your business feel current and more relevant to the current customer profile.
  9. Re-engage existing customers
    By demonstrating your ability to evolve and invest in your business.
  10. Break new markets
    By repositioning your main brand, launching new products, or creating additional niche sub-brands.
  11. Re-energise your team
    By showing you are looking to the future.
  12. Smooth acquisitions
    By uniting newly combined teams under a shared set of values and company image.
12 reasons to undertake a rebrand by Dave Holloway - freelance brand designer and strategist in Leeds

About the author

Dave Holloway is a highly experienced designer and strategist based in Leeds (UK). For 16 years, he ran a multi-award-winning creative agency working on a diverse range of projects for world-class clients. He now works in collaboration with creative agencies and directly with brands.

Whether setting the direction through intelligent brand strategy, or tactical execution through digital and offline channels, he helps businesses of all sizes to communicate more effectively. If you have a branding or web design project you’d like to discuss, please get in touch.